Web + Lead Generation 2023

Misty Robotics

Enterprise-grade web presence for the robot that talks to people.

4.2× Demo request rate increase
2.4M Pipeline attributed ($M)
62% Cost per lead reduction
mistyrobotics.com
Misty Robotics website

The Brief

Misty Robotics builds personal AI robots. We helped them turn their engineering showcase into a lead generation engine for enterprise sales.

The Challenge

The existing site was built for a technical audience — impressive if you understood robotics, but failing to communicate value to enterprise buyers with budget to spend.

The Approach

Full site rebuild focused on use-case clarity over spec sheets. Gated demo request flow, case study-led content programme, and paid LinkedIn campaigns targeting enterprise innovation teams.

The Outcome

Demo requests increased 4.2× month over month after launch. Enterprise pipeline grew to $2.4M in attributed revenue within the first 9 months. Cost per qualified lead dropped 62%.

Measured outcomes from the engagement.

4.2× Demo request rate increase
2.4M Pipeline attributed ($M)
62% Cost per lead reduction
89 Enterprise leads — 9 months

Monthly qualified demo requests

4.0
64.0
JanFebMarAprMayJunJulAugSepOctNovDec

What we built together

Web DevelopmentLead GenerationContent StrategyLinkedIn AdsSales Enablement