Strut Animal
Helping pets move again — and helping their owners find help.
The Brief
Dr. Kelly Fishman founded Strut Animal to bring in-home physical rehabilitation to pets in Pennsylvania and Delaware. We built the digital practice to match the clinical one.
The Challenge
A specialised service with low search visibility in a geography where awareness of veterinary rehab is low. New client bookings were limited by geographic reach and discoverability.
The Approach
Hyper-local SEO targeting condition-specific queries. Social content strategy focused on recovery stories and educational content for pet owners. Review velocity programme to build trust.
The Outcome
New client bookings increased 300% in the first two quarters. Practice expanded from 1 county to 3. Client retention reached 94%. Google review average hit 4.8 with strong review velocity.
Measured outcomes from the engagement.