Stores that sell.
Systems that scale.
Shopify and headless commerce builds optimised for conversion. We wire in your stack, run CRO sprints, and don't stop until revenue per visitor is where it needs to be.
Everything you need to sell more.
From Shopify theme to headless build, with CRO, email, and integrations — a complete commerce operation.
Shopify & Headless
Custom Shopify themes or fully headless builds on Next.js. We build to your catalogue, your brand, and your growth plan — not a template.
Conversion Optimisation
UX audits, A/B testing, and checkout optimisation sprints. We find and fix the leaks in your funnel before scaling traffic.
Email & SMS Flows
Klaviyo flows for abandoned cart, post-purchase, and win-back sequences. Automated revenue that runs without you lifting a finger.
Product & Collection SEO
Schema markup, optimised PDPs, and faceted navigation that doesn't cannibalise rankings. Organic traffic that converts.
Performance
Sub-2s load times on product pages, lazy loading, and image optimisation. Every 100ms you save lifts conversion rate.
Integrations
ERP, inventory, CRM, loyalty, and review platform integrations. Your tech stack should work together — we make sure it does.
Our process, from audit to growth.
We audit before we build, and optimise before we scale. No wasted budget, no wasted time.
Store Audit
CRO audit, funnel analysis, and checkout review to find the quick wins before we touch the build. Often this phase pays for the whole project.
Design & Theme Development
Custom Shopify theme or headless build designed around your product catalogue and brand. No off-the-shelf themes, no compromises.
Integration & Testing
Payment gateway, inventory, email, CRM, and any third-party apps — all tested end-to-end before launch. Nothing breaks on go-live day.
CRO & Growth
Post-launch A/B testing, email flow optimisation, and monthly performance reviews. The build is the beginning — the growth is where the real work happens.
Where stores lose revenue — and how we fix it.
The average Shopify store converts at 1.4%. Ours average 3.8%. Click each funnel stage to see where the difference is made.
What we optimise first
- Sub-2s load time on product pages — every 100ms of latency costs conversion
- Mobile-first layout with thumb-friendly UI throughout the store
- Trust signals (reviews, security badges) above the fold on every page
- Heatmap and session recording to find immediate drop-off points
How we improve this rate
- Homepage and collection page personalisation by segment and behaviour
- Internal search redesigned with predictive, typo-tolerant results
- Category navigation optimised from real click data — not gut feel
- Exit-intent captures with contextual product recommendations
How we improve this rate
- Above-fold CTA with urgency signals (stock level, delivery ETA)
- Social proof (review count, bought-recently) placed next to the CTA
- Rich gallery with zoom and video for higher-ticket products
- Bundle/upsell suggestions increase both add-to-cart rate and AOV
How we improve this rate
- One-page checkout with minimal required fields — every field costs conversions
- Guest checkout prominent — account creation optional only
- Security badges and payment options visible at the checkout step
- Abandoned checkout email recovers 12–18% of exits within 24 hours
How we sustain this rate
- The average Shopify store sits at 1.4% — our baseline target is 3%+
- Post-purchase Klaviyo flow drives repeat rate to 38%+ within 90 days
- Win-back sequences recover lapsed customers at 14% re-activation rate
- Continuous A/B testing means the rate keeps climbing month over month
Commerce that converts, consistently.
One team, no handoffs
Design, development, email, and SEO live in the same team. Your store is coherent from product page to post-purchase flow.
Revenue-focused, not deliverable-focused
We measure success in revenue and conversion rate, not Figma screens delivered. If the store isn't converting, we keep working.
You own everything
Your Shopify store, your customer data, your email lists, your code — everything is yours. No proprietary systems that create dependency.
We stay until it works
Post-launch CRO and email optimisation until the metrics are where they need to be. We don't close a project at launch — that's when the real work begins.
Ready to build a store that converts?
Tell us about your product and your numbers. We'll come back with a plan to grow them.
Let's talk