Gold Leaf MD
Luxury cannabis, delivered. Revenue tripled in twelve months.
The Brief
Gold Leaf is Annapolis, Maryland's premium cannabis dispensary. We scaled their e-commerce operation and delivery service through digital channels.
The Challenge
A premium product in a crowded and legally constrained market. The brand was strong in-store, but online channels were underperforming and the delivery service had low awareness.
The Approach
SEO-first content strategy targeting Maryland cannabis search intent. Loyalty app launch campaigns via email and SMS. Geo-targeted campaigns for the delivery service within legal constraints.
The Outcome
Revenue grew 3.2× over the engagement. The loyalty app hit 18k downloads in 6 months. Delivery repeat rate reached 44%. Average order value doubled with bundled recommendations.
Measured outcomes from the engagement.