Cannabis

Grow revenue.
Stay compliant.

We build websites, e-commerce, and marketing programs for cannabis dispensaries — compliance-aware by default, optimised for revenue from day one.

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2.1× avg revenue growth

9k loyalty app downloads

36% delivery repeat rate

45% avg order value lift

What We Do

Digital marketing that works within the rules.

Cannabis is one of the most restricted verticals in digital marketing. We know what's allowed, what converts, and how to grow within the constraints.

Compliance-first approach. Every campaign, landing page, and ad creative is reviewed against state-level regulations before it goes live. We've worked in regulated cannabis markets and know the lines not to cross.

E-Commerce & Online Ordering

Integrated menus, product pages, and online ordering flows built for conversion. Compliant age-gate, smooth mobile checkout, and SEO-optimized product pages.

Loyalty Program Launches

App launch campaigns and email/SMS sequences that turn first-time buyers into repeat customers. We've driven thousands of loyalty app downloads in competitive markets.

Local SEO & Maps

Dominate "dispensary near me" searches. GMB optimization, citation building, review management, and on-page targeting for high-intent local cannabis queries.

Email & SMS Marketing

Segmented campaigns that drive repeat visits and delivery orders. Compliant opt-in flows, automated retention sequences, and flash sale campaigns that actually move product.

Delivery Marketing

Geo-targeted campaigns for delivery services within legal boundaries. We've grown delivery repeat rates to 36%+ through targeted retention programs and smart remarketing.

Analytics & Attribution

Custom GA4 dashboards and attribution models that show which channels drive real revenue — not just traffic. Make every marketing dollar accountable.

Client Results

Cannabis brands we've grown.

Two different markets, two different challenges — the same outcome: measurable revenue growth.

E-Commerce + Paid Media

Gold Leaf MD — Maryland's premium dispensary

Scaled online revenue and delivery service through SEO content, loyalty app campaigns, and geo-targeted delivery promotions within Maryland's legal framework.

2.1×

Revenue growth

9.2k

Loyalty downloads

36%

Delivery repeat rate

45%

AOV increase

View case study

Aroma Annapolis — cannabis accessories gallery

Local SEO + E-Commerce

Aroma Annapolis — Maryland's premier glass gallery

Dominated local search for Maryland cannabis accessories and built out e-commerce to capture online revenue alongside strong foot traffic growth.

#1 local rankings

75%

Online orders up

4.8

Google rating

35%

Foot traffic growth

View case study

The Opportunity

The cannabis digital landscape is still wide open.

Most dispensaries rely on foot traffic, Weedmaps, and word of mouth. The brands building owned digital channels now will be the hardest to dislodge when the market matures.

40%+

year-over-year growth in cannabis e-commerce in established legal states as consumers shift to online ordering

Source: BDSA Cannabis Market Data

68%

of cannabis consumers research dispensaries and products online before their first in-store or delivery purchase

Source: New Frontier Data

45%

higher repeat purchase rate for dispensaries with active loyalty programs vs those without any retention marketing

Source: Springbig Dispensary Benchmarks

Typical Client Growth

Online revenue grows — with a seasonal rhythm.

Cannabis e-commerce and delivery revenue respond quickly to SEO, loyalty, and email campaigns, then follow a seasonal pattern as 4/20 and holiday peaks kick in. This is a typical dispensary engagement trajectory.

Monthly online revenue (indexed, Month 1 = 100)

*Indexed to 100 at engagement start. Seasonal dip reflects post-holiday normalization. Results vary by state, market, and engagement scope.

M1M2M3M4M5M6M7M8M9M10M11M12

Common Questions

Frequently asked by dispensary operators.

Cannabis marketing is unlike any other industry. Here's how we navigate it.

Allowed channels vary by state, but generally: SEO and organic content marketing, email and SMS marketing to opted-in customers, Google Business Profile (with restrictions), programmatic display advertising through cannabis-specific networks, and Weedmaps/Leafly listings. Restrictions typically cover age-gating requirements, proximity to schools, and explicit product promotion. We review your state's specific rules before building any campaign.

Direct cannabis product advertising is prohibited on Google Ads and Meta. However, Google Ads can be used for compliant adjacent content (educational pages, wellness content), and Meta allows some brand awareness campaigns that don't directly promote cannabis products. The real opportunity is SEO and organic content — cannabis brands that own page-one rankings have a massive, sustainable advantage over those paying Weedmaps for every click.

SEO-first content strategy is the most durable channel — ranking for "dispensary in [city]", strain-specific queries, and cannabis education terms builds an owned audience that compounds over time. Organic Instagram and TikTok (within platform rules) can drive significant awareness. Email and SMS marketing to your existing customer base is one of the highest-ROI channels in cannabis. And a loyalty app or program builds a direct relationship that no platform can take away.

The highest-performing cannabis loyalty programs combine points-based rewards with personalized email/SMS communication. The key is launching with a dedicated campaign — in-store sign-up incentives, QR codes at the register, and a "first purchase bonus" that makes the app worth downloading. We've driven over 9,000 loyalty downloads in 6 months for a single dispensary through a coordinated launch campaign. The technology matters less than the launch strategy.

Geo-targeted SEO and programmatic display are the two most effective channels for delivery — targeting searches like "cannabis delivery near me" and serving display ads within your legal delivery radius. Email and SMS campaigns to existing customers promoting delivery as a convenient alternative to visiting in-store are especially effective. We've grown delivery repeat rates to 36%+ through targeted retention sequences and bundled recommendation engines.

Get Started

Ready to grow your dispensary?

Tell us about your business and we'll get back to you within one business day.

Grow revenue.Stay compliant.