Traffic.
Conversions.
Repeat revenue.

Shopify is usually faster to launch and operate for lean teams — hosting, payments, and apps are integrated. WooCommerce fits complex B2B rules, custom integrations, or existing WordPress investments. We recommend based on catalog size, integrations, headcount, and how much custom logic you need at checkout.

Start with speed and trust: fix Core Web Vitals, clarify shipping and returns on the PDP, and reduce checkout steps. Then run structured A/B tests on hero, add-to-cart, and cart — one change at a time with enough traffic to read significance. We pair quantitative data with qualitative session replay so we are not guessing.

ROAS depends on margin, AOV, and repeat purchase. We care more about MER — total marketing spend vs total revenue — and payback period on new customers. A healthy store might run prospecting at lower ROAS while retargeting and email carry the blended efficiency. We set targets from your unit economics, not a generic benchmark.

URL mapping, redirects, canonicals, and XML sitemaps are planned before launch. We benchmark rankings and traffic pre-cutover, monitor Search Console daily after, and fix crawl errors fast. For large catalogs we use staged rollouts when possible.

Yes. We integrate subscription apps (Recharge, native Shopify subscriptions, etc.), design retention-focused flows, and track churn alongside acquisition. LTV changes how aggressively you can pay to acquire customers — we model that in reporting.