Woodwise
A family flooring business, rebuilt for the modern homeowner.
The Brief
Woodwise has served the Boulder, CO area for over two decades with expert hardwood flooring installation and refinishing. Their reputation was earned in-person — their digital presence needed to catch up.
The Challenge
The original site was outdated, performed poorly on mobile, and wasn't converting visitors into quote requests. A family business with strong word-of-mouth deserved a platform that worked as hard as they do.
The Approach
Full site redesign with a warmth-forward visual identity reflecting the craftsmanship of the work itself. Local SEO targeting high-intent flooring queries across Boulder County. Streamlined quote request flow to capture leads from first visit.
The Outcome
Quote requests increased nearly 3× in the first two months post-launch. The site now ranks on page one for ten targeted local keywords. Mobile load time dropped from 8s to under 1.5s. Organic sessions are up over 60%.
Before & After
Drag the handle left or right to reveal the redesign.
Measured outcomes from the engagement.