Most sites launch
in four to six weeks.
A website project follows five steps, with a preview link during the build and a sign-off before each step moves on. Here is what happens, and when.
- Typical length
- Most launch in 4–6 weeks
- Best for
- New sites, redesigns, and online stores
- Starts with
- A free call about your project
Step by step.
Sign-offs are marked. Nothing moves past one without your approval.
- Week 1
Talk it through
The business, the audience, and what the site must do.
You get: Written proposal - Week 1
Plan
Sitemap, page list, content plan, and a fixed quote.
You get: Scope and quote Your sign-off - Weeks 1–2
Design
The key pages, designed on desktop and phone.
You get: Approved page designs Your sign-off - Weeks 2–5
Build
Pages built one by one on a preview link.
You get: Working preview site - Weeks 4–6
Launch
Final checks, go live, and an editing walkthrough.
You get: Live site Your sign-off
Who does what.
Your part is small but it matters. Here it is, next to mine.
| Step | You |  Me |
|---|---|---|
| Talk it through | Share your goals, examples you like, and access to the current site. | Review what exists and ask the questions that shape the scope. |
| Plan | Confirm the page list and who provides the content. | Write the scope, the timeline, and the fixed quote. |
| Design | Give feedback in one place, from one decision-maker. | Design the key pages and set the patterns for the rest. |
| Build | Supply final text and photos. | Build, test on real devices, and share progress weekly. |
| Launch | Approve the preview and grant domain access. | Go live, verify redirects and analytics, and walk you through editing. |
What you get.
The pieces a typical website project delivers. Your quote lists exactly which ones apply.
-
Page designs
Desktop and phone designs for the key pages, approved before the build.
-
A working site
Fast, accessible pages built from those designs and tested on real devices.
-
An editor you can use
A content system set up around your pages, with a walkthrough.
-
Analytics
Google Analytics 4 tracking the actions that matter, like forms and calls.
-
Redirects
Old links pointed to new pages, so search rankings carry over.
-
Accounts in your name
Domain, hosting, analytics, and code, all owned by you.
Projects that ran this way.
Work that followed the website project steps.
The services involved.
Each one has its own page with more detail.
What slows a website project down?
Almost always content. Having text and photos ready by the build step keeps the timeline on track.
Can I see progress before launch?
Yes. The preview link works from the start of the build and updates as pages are finished.
What if I want changes after a sign-off?
Small changes fit in. Larger ones get a written update to the scope and quote before any extra work starts.
Other kinds of projects.
The same five steps, shaped for different work.
Good work starts with a conversation.
Tell us about your business, what’s working, and what you’d like to do better.