Business. With confidence.

The Business Brokerage. Rebuilt the digital foundation for Florida's premier M&A firm.

The Business Brokerage: user-supplied home screenshot
The Business Brokerage: homepage (mobile)

The Business Brokerage,
in context.

TBBI is Florida's leading M&A and business brokerage, but their digital presence hadn't kept pace with their offline reputation. We were brought in to change that.

The challenge.

The existing site was slow, unmobile-friendly, and invisible in search — a missed opportunity for a firm with two decades of successful deals. Buyers and sellers were finding competitors first.

The approach.

A full ground-up rebuild on a modern stack, paired with a 6-month content program targeting high-intent search terms across Florida. We restructured site architecture around buyer and seller journeys separately.

Reported outcomes.

Organic traffic increased about 125% in six months. The site now converts near 2.2% versus roughly 0.9% before. TBBI closed 14 inbound deals in year one from a channel that had barely moved the needle previously.

These figures come from the original project brief. Supporting analytics and business reports have not yet been verified.

Results, in numbers.

A closer look at the measurable difference.

+6,525% more search impressions

Over about 13 monthsSelected 30-day reports

July – August 2025
20
August – September 2026
1,325

Appearances in organic Google web search results. Impressions measure visibility, not visits.

Verified with Google Search Console

+400% more Google search clicks

Over about 13 monthsSelected 30-day reports

July – August 2025
2
August – September 2026
10

Organic Google web search clicks in the same selected 30-day windows as the impressions comparison. The earlier window recorded two clicks; the later window recorded ten. The headline measures relative change from that small baseline, not customer inquiries.

Verified with Google Search Console

Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.

Good work starts with a conversation.

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