Gold Leaf. A richer experience.
Gold Leaf MD. Luxury cannabis, delivered. Online revenue climbed steadily in year one.
Gold Leaf MD,
in context.
Gold Leaf is Annapolis, Maryland's premium cannabis dispensary. We scaled their e-commerce operation and delivery service through digital channels.
The challenge.
A premium product in a crowded and legally constrained market. The brand was strong in-store, but online channels were underperforming and the delivery service had low awareness.
The approach.
SEO-first content strategy targeting Maryland cannabis search intent. Loyalty app launch campaigns via email and SMS. Geo-targeted campaigns for the delivery service within legal constraints.
See the work.
Take a closer look. Open any image for the full view.
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Reported outcomes.
Online revenue grew about 2.1× over the engagement. The loyalty app passed 9k downloads in six months. Delivery repeat rate reached 36%. Average order value rose roughly 45% with bundled recommendations.
These figures come from the original project brief. Supporting analytics and business reports have not yet been verified.
Results, in numbers.
A closer look at the measurable difference.
+18.6% higher engagement rate
Over 9 monthsSelected monthly reports
- November 2025
- 44%
- August 2026
- 52.2%
Share of GA4 sessions recorded as engaged. 59,041 visits in the earlier month; 44,643 in the later month.
Verified with Google Analytics 4
131,188 visits in a strong month
In one measured monthSelected monthly report
- July 2024
- 131,188
GA4 sessions on the production website. Sessions are visits, not unique customers.
Verified with Google Analytics 4
Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.