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A clear identity.
A clear interface.

I design logos, visual identities, and product interfaces as one system. Your brand looks the same on a business card, a website, and inside your app.

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Whitney Holbourn portfolio · Basetime scheduling preview
  • Logo and identity
  • Brand guidelines
  • Interface design
  • Design systems

Sound familiar?

If one of these is why you are here, this is what changes.

  1. Your logo looks different everywhere it appears.

    You get a defined set of logo versions, colors, and type, with rules for where each one goes.

  2. The brand feels older than the business.

    A refresh keeps what people already recognize and fixes what holds it back.

  3. Customers get lost inside your app.

    I map the main tasks first, then design screens around them. Fewer steps, clearer labels.

  4. Every new page gets designed from scratch.

    A design system, a shared library of components and rules, keeps new work consistent and faster to build.

What’s included.

The pieces of a typical brand & ui design project. Your quote lists exactly which ones apply.

  • Visual identity

    Logo, color, typography, and imagery direction that belong together.

  • Brand guidelines

    A clear guide to using the brand, written for the people who will use it.

  • Interface design

    Screens for websites and apps, designed on desktop and phone.

  • Design system

    Reusable components in Figma, matched to the components in code.

  • Prototypes

    Clickable prototypes to test an idea before anything is built.

  • Motion

    Small, purposeful animation for interfaces, logos, and social posts.

How it runs.

Four steps, with a preview or a check-in at each one.

The full process

  1. Listen and research.

    Your customers, your competitors, and what the brand needs to say.

  2. Explore directions.

    Distinct concepts, each shown on real examples of where the brand will live.

  3. Refine one.

    We develop the chosen direction into a complete system, together.

  4. Hand it over.

    Files, guidelines, and Figma libraries organized so anyone can use them.

Common questions.

What people usually ask before starting brand & ui design work.

Ask me directly
Do I need a new brand before a new website?

Not always. Many projects start with a light refresh of what exists, done alongside the website.

What files do I get?

Logo files for print and screen, color and type specifications, brand guidelines, and the source design files.

Can you design an interface my developers will build?

Yes. I design in Figma with components that map to code, and stay available while your developers build.

Often paired with.

Every service shares the same plan, so adding one later is simple.

All services

Good work starts with a conversation.

Tell us about your business, what’s working, and what you’d like to do better.

Let’s talk info@pri5m.com