Grounded in craftsmanship.
Woodwise. A family flooring business, rebuilt for the modern homeowner.
Woodwise,
in context.
Woodwise has served the Boulder, CO area for over two decades with expert hardwood flooring installation and refinishing. Their reputation was earned in-person — their digital presence needed to catch up.
The challenge.
The original site was outdated, performed poorly on mobile, and wasn't converting visitors into quote requests. A family business with strong word-of-mouth deserved a platform that worked as hard as they do.
The approach.
Full site redesign with a warmth-forward visual identity reflecting the craftsmanship of the work itself. Local SEO targeting high-intent flooring queries across Boulder County. Streamlined quote request flow to capture leads from first visit.
See the work.
Take a closer look. Open any image for the full view.
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Reported outcomes.
Quote requests increased nearly 3× in the first two months post-launch. The site now ranks on page one for ten targeted local keywords. Mobile load time dropped from 8s to under 1.5s. Organic sessions are up over 60%.
These figures come from the original project brief. Supporting analytics and business reports have not yet been verified.
Results, in numbers.
A closer look at the measurable difference.
+100.9% higher engagement rate
Over 4 monthsSelected monthly reports
- May 2026
- 35.8%
- September 2026
- 71.9%
Share of GA4 sessions recorded as engaged. 232 visits in the earlier month; 32 in the later month.
Verified with Google Analytics 4
+28.3% more search impressions
Over 2 monthsSelected monthly reports
- May 2026
- 9,352
- July 2026
- 12,001
Appearances in organic Google web search results. Impressions measure visibility, not visits.
Verified with Google Search Console
Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.
See the transformation.
Drag across the image to reveal the redesign, or use the slider below.
