Process
You always know
what happens next.
Every project follows the same five steps, run by the same person from the first call to launch. Here is what happens at each one, what you get, and what I need from you.
Five steps.
One person.
The same steps run a single landing page and a full platform. You work directly with me from the first conversation to the final handover.
Let’s talk about your projectA clear pause for your approval
before we commit, build, or launch.
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Step 1: Talk it through
A written proposalA free call about the business, the people it serves, and what the project must do. If I am not the right fit, you hear it on that call.
- Your part
- Share your goals, a few examples you like, and access to anything that exists.
- My part
- Ask the questions that shape the project, and tell you plainly whether I am the right fit.
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Step 2: Make the plan clear
Scope, timeline, and fixed quoteWhat is included, what is not, when each part lands, and what it costs. All of it written down before any work starts.
- Your part
- Confirm the scope and name one person who makes final decisions.
- My part
- Write the scope, the timeline, and a fixed quote.
Your approval before we start designing.
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Step 3: Design it
Approved designsThe key pages or screens, designed on desktop and phone. You see how it looks and works before a line of it is built.
- Your part
- Give feedback in one place.
- My part
- Design the key pages or screens on desktop and phone.
Your approval before we start building.
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Step 4: Build and test
A working previewThe work is built on a private preview link you can open at any time. It is tested on real devices, not only on my screen.
- Your part
- Supply final content and answer questions quickly.
- My part
- Build on a private preview link and send a short update every week.
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Step 5: Launch and hand over
A live project you ownFinal checks, go live, and a walkthrough of everything you will run yourself. Every account stays in your name.
- Your part
- Give final approval and access to your domain.
- My part
- Go live, verify everything, and walk you through what you will manage.
Your approval before it goes live.
Same steps.
Different shapes.
A website, an app, a brand, and monthly growth work each bend the steps a little. Pick yours to see its timeline, your part, and what you get.
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Website project
New sites, redesigns, and online stores, from first call to launch.
- Talk it through Week 1
- Plan Week 1
- Design Weeks 1–2
- Build Weeks 2–5
- Launch Weeks 4–6
Most launch in 4–6 weeks -
App or platform build
Marketplaces, SaaS products, and internal tools, built in phases.
- Talk it through Start
- Map it Before the build
- Design Phase 1
- Build Phase 1
- Release and learn Each phase
Planned in phases -
Brand project
New identities and refreshes, from research to guidelines.
- Talk it through Start
- Research Step 1
- Directions Step 2
- Refine Step 3
- Hand over Step 4
Often alongside a website -
Ongoing growth
SEO, ads, email, and updates after launch, month by month.
- Review Week 1
- Prioritize Week 1
- Make the changes Weeks 2–3
- Measure Week 4
Month to month
What every project includes.
Whatever you are building, these come with it. They are written into the scope, so you can hold me to them.
Ask for a quote-
A written scope
What is included, what is not, and when each part lands.
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A fixed quote
Agreed before work starts. A change in scope gets an updated quote first.
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A live preview
A private link to the work in progress, on any device, at any time.
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A weekly update
What changed, what is next, and what I need from you.
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Your sign-off
Nothing moves to the next step without your approval.
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Everything in your name
Domains, hosting, analytics, and code live in accounts you own.
Questions about the process.
How the work fits around your schedule, your team, and your budget.
Ask me directlyHow involved do I need to be?
Most of your time goes into the first call, the design review, and the final approval. In between, a weekly update keeps you informed.
What do you need from me before we start?
Your goals, a few examples you like, and access to anything that already exists, like a current site or analytics.
What if I need changes after I approve something?
Small changes fit in. Larger ones get a written update to the scope and quote before any extra work starts.
Can I start small?
Yes. A site review, a single landing page, or the first phase of an app are all good ways to start.
Do you work with my existing team?
Yes. I can work alongside your developers, marketers, or designers, and hand work over cleanly.
What happens after launch?
You can take it from there, or keep going month to month with updates, SEO, and marketing.
Good work starts with a conversation.
Tell us about your business, what’s working, and what you’d like to do better.
