Clear choices.
A finished system.

A brand project moves from research to a few distinct directions, then to one complete system you can use everywhere. You choose at each step, with real examples in front of you.

Typical length
Often alongside a website
Best for
New businesses, refreshes, and product interfaces
Starts with
A free call about your project

Step by step.

Sign-offs are marked. Nothing moves past one without your approval.

  1. Start

    Talk it through

    What the business stands for, who it serves, and where the brand appears.

    You get: Written proposal
  2. Step 1

    Research

    Competitors, customers, and what the brand needs to say.

    You get: Research summary
  3. Step 2

    Directions

    Distinct concepts, shown on real examples like a homepage and a business card.

    You get: Concepts to choose from Your sign-off
  4. Step 3

    Refine

    The chosen direction becomes logo, color, type, and imagery.

    You get: Complete identity Your sign-off
  5. Step 4

    Hand over

    Files, guidelines, and Figma libraries, organized for anyone to use.

    You get: Brand guidelines

Who does what.

Your part is small but it matters. Here it is, next to mine.

Your tasks and my tasks at each step of a brand project
Step You Me
Talk it through Tell the story of the business and where it is headed. Listen for what makes you different and what the brand must carry.
Research Share customer feedback and competitors you watch. Study the market and summarize what matters.
Directions Pick the direction that fits, or the parts you like. Present each concept in the places the brand will live.
Refine Review the full system and approve it. Develop and test the system across real uses.
Hand over Share the files with anyone who needs them. Package everything and walk you through the guidelines.

What you get.

The pieces a typical brand project delivers. Your quote lists exactly which ones apply.

  • Logo files

    Every version and format you need for print and screen.

  • Color and type

    A defined palette and type system, with exact values.

  • Brand guidelines

    A clear guide to using the brand, written for the people who will use it.

  • Figma library

    Components and styles ready for future design work.

  • Templates

    Social, document, or slide templates, when the project needs them.

  • Source files

    The original design files, not just exports.

Common questions.

What people usually ask before starting a brand project.

Ask me directly
How many concepts will I see?

Enough to show real choices: a few distinct directions, rather than small variations of one idea.

Can we refresh instead of starting over?

Yes. A refresh keeps what people already recognize and fixes what holds the brand back.

Do I get the source files?

Yes. You receive the original design files along with exports for print and screen.

Good work starts with a conversation.

Tell us about your business, what’s working, and what you’d like to do better.