Strut Animal.
Strut Animal. The page development, forms, marketing, and technical operations behind a veterinary rehabilitation practice.
Strut Animal,
in context.
Strut Animal is Dr. Kelly Fishman’s veterinary rehabilitation practice. Its website explains the service, introduces the practice, publishes educational material, and gives pet owners a way to make contact. Prism’s role covers the working pages and the continuing technical operation of that platform.
Project context: strutanimal.com (opens in a new tab)
Our role.
Prism laid out every page, built the forms, and developed custom code and plugins. The engagement also covers analytics setup and maintenance, infrastructure, security, marketing, and continued development. Design contributions include individual pages and sections; overall site design was led separately.
The challenge.
Pet owners may arrive knowing their animal has a mobility problem while knowing little about rehabilitation. The website needs to explain the practice and service area, make educational material approachable, and offer a clear route to contact. Search discovery is one part of that journey.
The approach.
Prism laid out every page, contributed individual page and section design, built the forms, and developed custom code and plugins. Ongoing work includes analytics setup and maintenance, infrastructure, security, marketing, and continued development.
See the work.
Take a closer look. Open any image for the full view.
Loading view…
Behind the website.
Pages for the practice
Laid out the pages and contributed page and section designs within the overall site direction. The public website introduces the practice and helps owners understand its services.
Forms and custom development
Built the site’s forms and developed custom code and plugins. The contact page is a visible example of the route from learning about the practice to making an inquiry.
Marketing and measurement
Set up and maintain analytics and support marketing. Verified Search Console records below show changes in organic search clicks and impressions across selected reporting periods.
Infrastructure and security
Set up and maintain the website’s infrastructure and security. Continuing development and technical operations support the site as the practice and its content evolve.
In operation.
The current website connects practice information, educational content, and contact routes. Verified Search Console comparisons show stronger search discovery in the selected later periods. Those reports measure search activity; client bookings and clinical outcomes require separate records.
Search clicks and impressions are verified analytics. The screenshots show the current website; they do not establish a redesign comparison or attribute the overall visual identity to Prism.
Results, in numbers.
A closer look at the measurable difference.
+881.3% more Google search clicks
Over about 6 monthsSelected 30-day reports
- July – August 2025
- 91
- January – February 2026
- 893
Clicks from organic Google web search to the website. These are search visits, not all website traffic or customers.
Verified with Google Search Console
+1,231.1% more search impressions
Over about 6 monthsSelected 30-day reports
- July – August 2025
- 3,890
- January – February 2026
- 51,781
Appearances in organic Google web search results. Impressions measure visibility, not visits.
Verified with Google Search Console
Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.