Pitch Publicity.
Pitch Publicity. Page development, custom code, and ongoing technical operations for an earned-media agency.
Pitch Publicity,
in context.
Pitch Publicity is Amy Summers’ public relations agency. Its website introduces the agency and its founder, presents its history, and publishes podcast and media content. Prism’s work turns that material into working pages and supports the platform over time.
Project context: pitchpublicitynyc.com (opens in a new tab)
Our role.
Prism laid out every page, built the forms, and developed custom code and plugins. The engagement also covers analytics setup and maintenance, infrastructure, security, marketing, and continued development. Design contributions include individual pages and sections; overall site design was led separately.
The challenge.
An agency website needs to present its history and expertise while giving new content a useful home. Media and podcast publishing add continuing development needs, and the public-facing site depends on maintained forms, analytics, infrastructure, and security.
The approach.
Prism laid out every page, contributed page and section designs, built the forms, and developed custom code and plugins. The engagement continues through analytics setup and maintenance, infrastructure, security, marketing, and further development.
See the work.
Take a closer look. Open any image for the full view.
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Behind the website.
Page and section development
Laid out every page and contributed selected page and section designs. Agency background and media content sit within the separately led overall site design.
Forms, custom code, and plugins
Built the forms and developed custom code and plugins for the site. Continuing development supports the platform’s evolving publishing requirements.
Marketing and analytics
Set up and maintain analytics and support marketing. Website sessions and content views measure the digital platform’s activity separately from the agency’s earned-media impressions.
Technical operations
Set up and maintain infrastructure and security, alongside continued website development. This operational responsibility extends beyond the visual pages.
In operation.
The live platform connects the agency’s background, history, and podcast content. Prism supports its technical development and ongoing operation. Agency-wide earned-media figures belong to Pitch Publicity’s work and are separate from website analytics.
Website analytics are separate from the agency’s published client, media-market, and earned-media totals. Those agency figures are not presented as results of Prism’s development work.
Results, in numbers.
Measured activity, with the source behind each figure.
39.8% engagement rate
September 2026Monthly measurement
- September 2026
- 39.8%
Share of production-site GA4 sessions recorded as engaged in September 2026. GA4 engagement means a session longer than 10 seconds, a key event, or at least two page or screen views. The report is filtered to pitchpublicitynyc.com.
Verified with Google Analytics 4
31.5% visits from organic search
September 2026Monthly measurement
- September 2026
- 31.5%
Share of production-site GA4 sessions attributed to Organic Search in September 2026, filtered to pitchpublicitynyc.com. This measures the traffic mix, not growth or new clients. Unrelated hostnames are excluded.
Verified with Google Analytics 4
Measurements cover the stated periods. Snapshots reflect the date shown.