Greg Horn.
Greg Horn. Page development, custom functionality, and ongoing operations for a professional platform in nutrition and healthy living.
Greg Horn,
in context.
Greg Horn’s website brings together his biography, professional work, books, and perspectives on nutrition and healthy living. It serves visitors arriving through search as well as people seeking a fuller picture of his experience. Prism develops and maintains the technical platform behind that material.
Project context: greghorn.com (opens in a new tab)
Our role.
Prism laid out every page, built the forms, and developed custom code and plugins. The engagement also covers analytics setup and maintenance, infrastructure, security, marketing, and continued development. Design contributions include individual pages and sections; overall site design was led separately.
The challenge.
Biography, work, endorsements, and books need useful page layouts and clear paths between them. Keeping that content available and measurable also requires attention to the underlying website over time.
The approach.
Prism laid out every page, designed selected pages and sections, built the forms, and developed custom code and plugins. The same engagement includes analytics setup and maintenance, infrastructure, security, marketing, and ongoing development.
See the work.
Take a closer look. Open any image for the full view.
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Behind the website.
Content into working pages
Laid out every page and contributed page and section designs. Biography and work pages give the professional material its own space within the broader site direction.
Forms, code, and plugins
Built the forms and developed custom code and plugins to support the website’s requirements. Continued development carries that work beyond the initial build.
Analytics and marketing
Set up and maintain analytics and support marketing. Search Console and GA4 offer separate views of organic search discovery and recorded visits to the production website.
The ongoing technical platform
Set up and maintain infrastructure and security as part of the same engagement. The role includes operating and developing the website as its content changes.
In operation.
The live website provides a connected presentation of Greg’s background and work, with ongoing technical support. Recorded search and website activity is shown below with its reporting periods and source.
Selected search periods and current traffic totals describe recorded activity. They do not establish that a particular release caused the change or that a visit became a consulting engagement.
Results, in numbers.
A closer look at the measurable difference.
+234.6% more Google search clicks
Over 15 monthsSelected monthly reports
- June 2025
- 26
- September 2026
- 87
Organic Google web search clicks in selected earlier and later months. These are search clicks, not unique customers. Release dates and other traffic influences have not been established.
Verified with Google Search Console
+229.2% higher Google search click-through rate
Over 15 monthsSelected monthly reports
- June 2025
- 1.3%
- September 2026
- 4.4%
Share of organic Google web search impressions that resulted in a click: 1.33% in June 2025 and 4.38% in September 2026. The headline shows the relative increase in click-through rate across the selected months.
Verified with Google Search Console
Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.