RIBUS
Thirty years of ingredient science, finally communicated clearly.
The Brief
RIBUS has pioneered clean-label rice-based ingredients since 1992. Despite being the category originator, their website wasn't reflecting that authority.
The Challenge
A complex B2B product line with highly technical specifications and a global customer base — but a website that failed to differentiate, educate, or convert.
The Approach
Full site overhaul: product architecture rebuilt around end-use applications, supported by a technical content programme targeting formulator search intent. Sample request flow redesigned from scratch.
The Outcome
Sample requests increased 210% year-over-year. 8 new distribution partnerships attributed to inbound contact. Organic search now drives 45% of all inbound leads. Reach expanded to 45 countries.
Measured outcomes from the engagement.