Lift to Lead.
Lift to Lead. The development and ongoing technical work behind Amy Summers’ speaking and author platform.
Lift to Lead,
in context.
Lift to Lead brings Amy Summers’ speaking, leadership work, and book into one public platform. Visitors can explore her background, discover the book and its retailers, and get in touch about an event. Prism’s work spans the pages people see and the systems that keep the website running.
Project context: lifttolead.com (opens in a new tab)
Our role.
Prism laid out every page, built the forms, and developed custom code and plugins. The engagement also covers analytics setup and maintenance, infrastructure, security, marketing, and continued development. Design contributions include individual pages and sections; overall site design was led separately.
The challenge.
An event organizer needs a clear route to an inquiry; a reader needs a route to the book; a returning visitor may be looking for a podcast or new material. Each journey depends on usable pages, working forms, and a maintained publishing platform.
The approach.
Prism laid out the pages and contributed design at the page and section level, then built the forms and custom functionality. Analytics, infrastructure, security, and marketing became part of the ongoing engagement, alongside continued development as the platform’s content and needs evolved.
See the work.
Take a closer look. Open any image for the full view.
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Behind the website.
Page development
Laid out every page and contributed individual page and section designs within the wider site direction. The public site brings speaking, biography, book content, and inquiry routes together.
Forms and custom functionality
Built the site’s forms and developed custom code and plugins. The speaking inquiry journey is one visible part of that development work.
Measurement and marketing
Set up and maintain analytics, support marketing, and continue developing the site. Speaking inquiries, book discovery, and outbound retailer journeys provide distinct activities to measure.
Infrastructure and security
Set up and maintain the underlying infrastructure and security alongside the website’s continuing development. Technical operations are part of the engagement beyond the initial page build.
In operation.
The current platform connects speaking inquiries, book discovery, retailer links, and podcast content. Prism continues to support the development, measurement, and operation of that experience.
Screenshots document the current public website. Analytics report recorded website activity; purchases completed on external retailers require separate sales evidence.
Results, in numbers.
Measured activity, with the source behind each figure.
55.5% engagement rate
September 2026Monthly measurement
- September 2026
- 55.5%
Share of GA4 sessions recorded as engaged on lifttolead.com in September 2026. GA4 engagement means a session longer than 10 seconds, a key event, or at least two page or screen views.
Verified with Google Analytics 4
Measurements cover the stated periods. Snapshots reflect the date shown.