How a quote comes together.
From the first call to a price you can plan around.
- Day 1
Free call
Your goals, a rough budget, and your timeline.
A sense of fit - After the call
Proposal
The approach, and a price range for it.
Written proposal - Week 1
Scope
Pages, features, and what is out of scope.
Written scope - Week 1
Fixed quote
One price for that scope, before work starts.
Fixed quote
What shapes the price.
Six things account for most of the difference between one quote and another.
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Pages or screens
How many unique layouts need to be designed and built.
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Content
How much exists already, and who writes the rest.
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Features
Accounts, payments, search, booking, and other working parts.
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Design depth
Working with an existing brand, or creating a new one.
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Integrations
The tools the site needs to connect with, like a CRM or email platform.
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Timeline
A tighter deadline takes more focused time.
Ways to pay for the work.
Three shapes, depending on the kind of project.
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A fixed-price project.
Websites, stores, and brand work are quoted once for a written scope. Most websites come in under $10k.
One quote, agreed up front -
Apps in phases.
Each phase of an app has its own scope and fixed quote, so you decide how far to go one phase at a time.
A quote per phase -
Monthly work.
SEO, ads, email, and updates after launch are planned and agreed month by month.
A plan you approve each month
Do you bill hourly?
Defined projects are quoted as a fixed price. Ongoing work is planned and agreed month by month.
What if the scope changes?
You get an updated quote in writing before any extra work starts.
What costs are separate?
Third-party costs like hosting, domains, paid plugins, and ad spend are paid directly by you, in your own accounts.
Good work starts with a conversation.
Tell us about your business, what’s working, and what you’d like to do better.