RIBUS. Clearly defined.
RIBUS. Thirty years of ingredient science, finally communicated clearly.
RIBUS,
in context.
RIBUS has pioneered clean-label rice-based ingredients since 1992. Despite being the category originator, their website wasn't reflecting that authority.
The challenge.
A complex B2B product line with highly technical specifications and a global customer base — but a website that failed to differentiate, educate, or convert.
The approach.
Full site overhaul: product architecture rebuilt around end-use applications, supported by a technical content program targeting formulator search intent. Sample request flow redesigned from scratch.
See the work.
Take a closer look. Open any image for the full view.
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Reported outcomes.
Sample requests increased about 85% year-over-year. Five new distribution partnerships tied to inbound outreach. Organic search now drives about 30% of inbound leads. Measurable organic reach expanded to 32 countries.
These figures come from the original project brief. Supporting analytics and business reports have not yet been verified.
Results, in numbers.
A closer look at the measurable difference.
+386.7% more website visits
Over 10 monthsSelected monthly reports
- October 2025
- 3,226
- August 2026
- 15,701
GA4 sessions on the live ribus.com website across all traffic channels, including paid campaigns. Sessions are visits, not unique customers.
Verified with Google Analytics 4
+74.8% higher engagement rate
Over 9 monthsSelected monthly reports
- December 2025
- 23.1%
- September 2026
- 40.4%
Share of GA4 visits recorded as engaged on the live ribus.com website. 931 of 4,023 visits in December 2025; 4,423 of 10,937 in September 2026.
Verified with Google Analytics 4
Comparisons highlight selected earlier and later reporting periods. Each bar represents a measured value.
See the transformation.
The December 2022 homepage alongside the redesigned website.
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