Personal Brand + Web 2024

Lift to Lead

Six speaking contracts in 90 days. A personal brand that performs.

6 Speaking contracts — 90 days
11,000 Email subscribers built
280k Revenue attributed ($k)
lifttolead.com
Lift to Lead website

The Brief

Amy Summers is a leadership development specialist and keynote speaker. We built the personal brand platform that turned her expertise into bookings.

The Challenge

Years of corporate experience with no digital presence to show for it. Speaking enquiries came through personal referrals only, which created a fragile growth ceiling.

The Approach

Brand identity and messaging framework first, then a fast-build website focused entirely on conversion — inquiry form, speaking reel, social proof, and a thought leadership blog. LinkedIn content strategy in parallel.

The Outcome

6 confirmed speaking contracts within 90 days of launch. Email subscriber list grew to 11k in 6 months. $280k in bookings attributed to the new site. Website-to-inquiry rate increased 8×.

Measured outcomes from the engagement.

6 Speaking contracts — 90 days
11,000 Email subscribers built
280k Revenue attributed ($k)
Website-to-inquiry rate

Monthly speaking enquiries

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What we built together

Personal BrandingWeb DevelopmentContent StrategyLinkedIn GrowthEmail Marketing